Braun Productions played a major roll in the opening of the new Multi-Million Dollar, State-Of-The-Art night club called “LIFE” inside Las Vegas’s newest Hotel, Casino & Resort – The SLS.
Braun Productions was tasked with the installation of all rigging and fall protection elements required. Braun Productions was chosen as the most trusted company to fly performers high above the newest Las Vegas club on an elaborate catwalk system. Braun also designed and fabricated custom made aerial apparatus and a special “Zip Line” system for the performers to safely fly high above the night club venue.
Located in the space that once housed the Sahara Theater, Life uses the bones of that venue, with its 60-foot-high ceiling, tiered floor, and snaking fly loft, from which a dozen aerial performers can be suspended at once.
It’s a mix of grit and grandiosity, with a slight industrial feel thanks to the remaining theatrical rigging contrasted with more luminous flourishes such as the massive LED wall positioned upstage center behind the DJ booth. Braun was challenged with creating large aerial devices that would capture the attention of all who attend. “Our client wanted show stoppers!” says Steven Diamond. “It was no small task to fill such a huge space with color, movement, and light. Our vast experience in touring arena shows certainly came in handy.”
The room holds 1,800 people, with three bars and 70 VIP tables positioned in an open layout with clear sight lines throughout.
“There’s not one dead end in the entire place,” Says Mio Danilovic – SBE’s VP of Nightlife, with something approaching parental pride. “You can move around everywhere without stopping. It’s a seamless flow. When we saw the box, we immediately noticed, ‘OK, this is something where we can create a large nightclub that has the energy and intimacy of a small nightclub.’ ”
Life will host the kind of de rigueur big-name DJs who have come to define high-end Vegas nightlife, with Erick Morillo, Laidback Luke, Dirty South, and Borgore among the first acts booked for the club.
Braun Production’s amazing creations will provide that WOW factor that helps create the precise mood, look, and feel that will keep the “LIFE” party goers coming back for more again and again.
